Mercury Legal Online was formed in 2013 in response to wide-reaching legal changes introduced to the UK legal system. Before April 2013, a number of personal injury solicitors relied upon specialist legal advertising and marketing companies (also known as CMCs – claims management companies) to publicise their services and to generally raise awareness of individuals’ rights when it came to making a compensation claim. Rightly or wrongly, CMCs came under heavy criticism in the press and were often held accountable for creating a ‘compensation culture’ in the UK.
These stories were quickly leaped on by the insurance industry and used as a justification for rising insurance premiums. Partly as a result of such complaints, new legislation was introduced placing considerable limitations on solicitors’ ability to pay claims management companies for generating leads and cases for their practices via their ads on radio, television and flyers alike.